Sunday, February 5, 2023

Netflix warns password sharing crackdown is coming by end of 2022: Report

Netflix could launch lower-priced ad-supported plans in the final three months of 2022 and begin cracking down on password-sharing during the same time, the NYT reported.

It said the details were mentioned in a note to Netflix employees by the company’s executives.

Notably, Netflix lost subscribers for the first time in over 10 years in the first quarter of 2022.

Last month, Netflix Co-Chief Executive Reed Hastings said such moves were being considered, but suggested they would happen over the next year or two.

The issue of password-sharing, meanwhile, was ignored or even encouraged for years by Netflix. But executives said in their earnings letter than an estimated 100 million viewers piggyback for free on someone else’s account outside their household.

Converting a portion of those into paying subscribers could significantly grow its paid-user base of 222 million worldwide.


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